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The Ordinary’s skincare products, with their minimalistic designs, are all over our social media feeds, but finding a product by The Ordinary in the wild is like finding a pot of gold. No other skincare brand has the hype of The Ordinary right now and we suspect this will be the case (as it has been for the last few years!) for a good while yet!
The Ordinary’s tagline is “clinical formulations with integrity”, which explains their unique approach to skincare. It was named as the ‘Breakthrough Brand’ at the Grazia Beauty Awards in 2017, and has been flying high ever since!
The brand is owned by DECIEM, who focuses on functional beauty with an accessible price tag. The first time you look at The Ordinary’s products, the alphabet of letters and percentages assigned as product names might confuse you. However, you’ll quickly feel like your own dermatologist once you’ve familiarised yourself with the purpose of each of their key super ingredients that will work wonders on your skin. As well as being innovative, The Ordinary’s skincare products are cruelty-free and free of parabens and sulphates.
Haul of Fame is excited to take a deep dive into this must-have world-renowned skincare brand to discover which 5 products carry the most hype, have the biggest cult following and generally are the most effective and most loved products of The Ordinary. Curious about their super-sellers, we reached out to The Ordinary to see which products have been consistently flying off their shelves based on volume of sales statistics and also in conjunction with our own Haul of Fame Research Process. This is to ensure that we ultimately bring you the most objective and accurate results possible on your journey to shopping smarter with The Ordinary.
So without further ado, we’d like to present you with the 5 best products of The Ordinary skincare that you absolutely need to incorporate into your daily skincare routine, yesterday! If you’re lucky enough to find any of these super-sellers in stock, grab them while you can!

1. Hyaluronic Acid 2% + B5
Coming out on top as the no.1 product by The Ordinary (with over 24k Google reviews alone!), the Hyaluronic Acid 2% + B5 serum gives your skin an instant hydration boost, penetrating the skin with three types of hyaluronic acid. It leaves your skin feeling smooth and plump, meaning you can use it for a little anti-ageing action too!
The Vitamin B5 is a wonder ingredient for healing dry and damaged skin. This serum helps to maintain your skin’s natural barrier and rejuvenate your skin cells.
Pro tip: The Hyaluronic Acid 2% + B5 serum is oil-free and suitable for any skin type. Use this serum morning and night before applying your moisturizer to lock in all the hydration and benefits of this magical product. We recommend trying out The Ordinary’s Natural Moisturizing Factors + HA to finish off your The Ordinary skincare routine.
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2. Niacinamide 10% + Zinc 1%
At Haul of Fame, we’re a huge fan of the multi-purpose hero ingredient, niacinamide (and clearly we’re not the only ones, as this product is backed with over 22k Google reviews alone!).
The Ordinary’s Niacinamide 10% + Zinc 1% took the skincare world by storm on release, as the best all round product for anyone and everyone regardless of their skin type or concern.
But if you have oily skin especially, you’ll want to snatch this serum up as soon as you can! Or if you suffer from breakouts, large pores, and uneven skin, this extremely affordable, potent serum will help regulate your skin’s sebum production, which minimises pores and keeps your skin clear and healthy.
If your skin is on the drier side, Niacinamide 10% + Zinc 1% will also help with your skin’s moisture retention. If anti-ageing is a concern, Zinc stimulates collagen production to keep you looking younger for longer!
Another non-negotiable must-have skincare product for your daily skincare routine!
Pro tip: You can use this serum day and night after your toner and before your moisturizer. If you’re building your skincare routine around The Ordinary products, we recommend using the Glycolic Acid 7% Toning Solution before this product.
If you are currently using Vitamin C in your skincare routine, note that it is not advisable to mix or layer this with Niacinamide. Instead, opt for Vitamin C in your morning skincare routine to protect your skin from free radicals and the onset of fine lines and wrinkles. Then opt for Niacinamide in your nighttime skincare routine so it can work its magic overnight while your skin enters its regeneration and recovery phase.
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3. AHA 30% + BHA 2% Peeling Solution
Do you remember the vampire facials that were all over social media during lockdown 1.0? This is the product responsible for those lockdown glow ups and was out of stock for months because of the incredible hype surrounding it. The AHA 30% + BHA 2% Peeling Solution is perhaps the product that most people know The Ordinary for. It utilises alpha hydroxy acids and beta hydroxy acids to exfoliate your skin’s top layer and then works its way deeper into your pores. If you want to tackle breakouts and achieve glowing supermodel-worthy skin, then you’ll definitely want to give this product a try!
Peeling solutions can often leave your skin feeling irritated after use. The Ordinary has stepped up to the challenge and included Tasmanian pepperberry, hyaluronic acid, and vitamin B5 to soothe your skin and reduce inflammation, to offer you the best peeling experience possible and with the best results too!
When you’re using The Ordinary’s AHA 30% + BHA 2% Peeling Solution, you’ll want to channel your inner vampire and hide from the sun and/or generously pile on that SPF 50+!
Pro tip: Plan to add this peeling solution to your nighttime skincare routine no more than twice a week. Make sure you apply it evenly across your skin using your fingertips before rinsing off with lukewarm water after ten minutes. If your skin is on the sensitive side, instead gradually build your skin’s tolerance towards this product by starting once every two weeks for 5 minutes (or less if you feel any irritation) and then build up to the twice a week for 10 minutes mark.
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4. Caffeine Solution 5% + EGCG
Wave goodbye to dark circles! The Ordinary’s Caffeine Solution 5% + EGCG eye serum is 10 hours of sleep in a bottle, with its high caffeine concentration and EGCG (from green tea leaves!), which helps reduce the appearance of dark circles and puffiness around your eyes. The Caffeine Solution serum is lightweight, allowing it to layer seamlessly with your other products by The Ordinary.
Pro tip: Use this product day and night to look refreshed and awake and to visibly reduce puffiness and dark circles over time. We’d recommend working this product into your eye contour using a jade roller or ice roller to reap maximum benefits of The Ordinary’s Caffeine Solution. These tools will also add a soothing cooling effect to your under eye area that will further combat puffiness.
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5. Buffet Serum
Are you someone who doesn’t want a twenty-step skincare routine? Are you always on the go and just after an all-in-one anti-ageing product? Meet the Buffet serum, your new skincare best friend!
This serum uses hyaluronic acid and Matrixyl 3000, which stimulates collagen production while plumping your skin and diminishing the appearance of fine lines and wrinkles. It’s never too early to think about anti-ageing. This serum will also work to improve the overall appearance of your skin.
The ingredients list for the Buffet Serum is one of the most impressive in The Ordinary product range, including peptides, probiotics and amino acids, along with the Matrixyl 3000 and hyaluronic acid.
Pro tip: As this serum is lightweight, you can layer it with other products such as the 100% Organic Cold-Pressed Rose Hip Seed Oil before your moisturizer (renowned for its incredible anti-inflammatory and regenerative properties and therefore perfect for calming redness, treating scars and burns and brightening skin).
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Now that you’ve had your exclusive inside scoop on The Ordinary’s top 5 bestsellers (with a few bonus extras too!), just imagine how these hero products will benefit and completely transform your skin when used together, for the best Ordinary skincare routine around!
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